2026. Brand Crisis and Reconstruction of Xinhui Dried Tangerine Peel from the Perspective of Public Relations —— A Case Study of the "Rapid-Processed Dried Tangerine Peel" Incident Exposed by China Central Television. Journal of humanities and social sciences exploratio. 2, 3 (Mar. 2026), 82 – 87. DOI:https://doi.org/10.65196/rdepaa90.