2026. Reputation Externalities and Responses to Negative Shocks of Regional Specialty Agricultural Product Brands in the Multimedia Era: A Case Study of the “Drug-Soaked Waxberries” Incident in Zhangzhou. Journal of humanities and social sciences exploratio. 2, 7 (Jul. 2026), 1–7. DOI:https://doi.org/10.65196/fcvxte14.