“Brand Crisis and Reconstruction of Xinhui Dried Tangerine Peel from the Perspective of Public Relations —— A Case Study of the ‘Rapid-Processed Dried Tangerine Peel’ Incident Exposed by China Central Television”. 2026. Journal of Humanities and Social Sciences Exploratio 2 (3): 82 – 87. https://doi.org/10.65196/rdepaa90.