“Brand Crisis and Reconstruction of Xinhui Dried Tangerine Peel from the Perspective of Public Relations —— A Case Study of the ‘Rapid-Processed Dried Tangerine Peel’ Incident Exposed by China Central Television” (2026) Journal of humanities and social sciences exploratio, 2(3), pp. 82 – 87. doi:10.65196/rdepaa90.