“Brand Crisis and Reconstruction of Xinhui Dried Tangerine Peel from the Perspective of Public Relations —— A Case Study of the ‘Rapid-Processed Dried Tangerine Peel’ Incident Exposed by China Central Television”, 人文社会, vol. 2, no. 3, pp. 82 – 87, Mar. 2026, doi: 10.65196/rdepaa90.