Research on the Problems Faced by the Professional Ethics Cultivation of Counselors in the “Internet +” Era and the Ways to Improve Them

Abstract

"Internet +" profoundly reshapes the educational ecology of colleges and universities. As the backbone of ideological and political education for college students, counselors face new challenges and new requirements in their professional ethics. This paper focuses on the work characteristics of college counselors, analyzes their role conflicts, ethical dilemmas and ability weaknesses in the network environment by using literature analysis, multidisciplinary cross analysis, etc., and finds that college counselors encounter a series of problems in the "Internet plus" era, such as the difficulty of role positioning and value guidance increases dramatically, job burnout caused by information overload and fuzzy work boundaries, ethical dilemmas of online public opinion response and crisis management, and the weakness of technical literacy and the lag of educational method innovation. Based on this, starting from systematic thinking and taking four dimensions, this paper proposes a systematic path to improve the professional ethics of counselors in the "Internet plus" era: role reconstruction: paradigm upgrading from traditional managers to digital educators, boundary governance: establishing a dual mechanism of information filtering and pressure buffering, ethical forging: building a "three firewalls" and technology empowerment for network crisis response: building a digital infrastructure system for quality improvement, so as to deepen professional identity and self reflection practice, and to provide practical reference for the construction of counselors in the new era.