Reform and Exploration of Teaching Mode of Business Major under the Background of High-quality Development——Take New Media Marketing course as an Example

Abstract

 The construction of efficient classes is key to improving the quality of talent cultivation in vocational colleges. Taking the “Social Media Marketing” course at Anhui Business College as an example, this paper begins with the teaching reform of business majors in vocational education. Drawing on practical experience from teaching ability competitions, it attempts to construct a “dual-teacher collaboration” teaching model from the perspectives of course content, teaching strategies, and implementation. The aim is to explore a new path for the reform of finance and commerce-related courses in vocational colleges.